LIFETIME Kidsrooms was established to keep its special feature through generations: All the furniture is made of solid wood.

Following the roots, LIFETIME Kidsrooms Ltd. opened and developed LIFETIME Kidsrooms stand- alone mono Brand Shops and Shop-in-Shops based on franchising. The first pilot shop opened in Athens, Greece 2008, followed by two Shop-in-Shop openings in Cyprus the same year.

Today, LIFETIME has around +25 shops or SIS's in more than 10 different countries and growing the business year by year.